Vitamin D Digital Team: Christina Rice
Not only does Christina Rice have more than 20 years of digital advertising experience, she brings forth an unparalleled drive and sense of adventure. Christina is a proud University of Michigan graduate, where she earned a degree in Kinesiology. Her path, though, led her to the early 'wild west' days of the Internet.
Her first digital job was with Ameritech, where she obliterated sales projections, growing Internet sales 300%. She did this with a combination of training and management of over 140 account executives.
After her first digital splash, Christina joined America Online and was responsible for product integration of all AOL and Time Warner brands for sales and marketing initiatives including AOL, Time Inc., Time Warner Cable, Road Runner, ICQ, CompuServe and Netscape. She made 150% of her sales goals.
Christina's path then led to Classmates.com where she worked on national business development and cutting edge digital strategies. If you connected with your long-lost high school sweetheart through Classmates.com, you likely have Christina to thank.
After reuniting long lost high school classmates, she became the National Sales Director for ShopLocal. She developed their local sales strategy for major verticals (auto, electronics, etc.). In her first six months, she grew advertising sales revenue by 400%.
Christina's path then led to media. She decided to tackle the world of media advertising. She worked with top broadcasters, providing them a suite of digital solutions. She joined Barrington Broadcasting as the Vice President of Interactive Sales, working with 24 television stations across the country. She worked on strategy and implementation with more than 280 account executives. She focused on local digital sales, grew revenue and established a number of new revenue streams.
In 2014, Christina joined vitaminD as a co-founder and lends her digital expertise. Her hope is to provide media companies and small and midsized businesses a slew of digital solutions to help grow their businesses.
In addition to her impressive experience, Christina, who resides in Chicago, is admired and revered by local citizens. In her spare time, she plans her next adventure, cheers up sad Cubs fans and helps the elderly cross the road.
Christina, an adventurer at heart, travels the globe. She has sailed off the Mediterranean Coast, backpacked through Australia and hiked to the top of Mt. Kilimanjaro. While at the top of Mt. Kilimanjaro, she saw vivid visions of digital advertising's future. These visions did not result from the lack of oxygen to her brain, but because digital advertising is her lifeline and flows through her chi.